Early benefits bore out the pondering on each side. In the primary couple days of opening, sales exceeded expectations. “The numbers are drastically better than forecast — nicely over what we predicted,” said Artemis Patrick, worldwide Main merchandising officer of Sephora. “There is powerful pent-up demand.” Additionally, the partnership complements, in lieu of cannibalizes, the retailer’s existing procuring base. “The power of this partnership is scale,” mentioned Doug Howe, Main merchandising officer of Kohl’s, who pointed out that 70 % of that retailer’s 65 million active prospects are Ladies. “And There may be very little overlap Together with the Sephora shopper,” he additional. Game on.
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